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فصلنامه علمی کارافن

ارائه مدل استفاده بهینه از تأمین مالی جمعی توسط کارآفرینان ورزشی ایران مبتنی بر نظریه داده‌بنیاد

نوع مقاله : مقاله پژوهشی (کاربردی)

نویسندگان
مهدیه حسین علیانی 1
نعمت‌الله نعمتی 2
طاهره باقرپور 2
1 دانشجوی دکتری، گروه مدیریت ورزشی، واحد دامغان، دانشگاه آزاد اسلامی، دامغان، ایران.
2 استادیار گروه تربیت بدنی و علوم ورزشی، واحد دامغان، دانشگاه آزاد اسلامی، دامغان، ایران.
10.48301/kssa.2022.313223.1812
چکیده
هدف از این پژوهش، ارائه مدل استفاده بهینه از تأمین مالی جمعی توسط کارآفرینان ورزشی ایران مبتنی بر نظریه داده­‌بنیاد بود. روش تحقیق، تحلیلی است که بدین منظور از روش­‌شناسی کیفی استفاده شد. استراتژی تحقیق، استفاده از نظریه داده‌بنیاد با رویکرد اشتراوس و کوربین بود. مشارکت­‌کنندگان در تحقیق 16 نفر که شامل استادان دانشگاه رشته مدیریت ورزشی، مدیریت کارآفرینی، کارآفرینان حورزه ورزش و فعالان در حوزه کسب‌وکارهای ورزشی بودند و استراتژی نمونه­‌گیری در بخش کیفی، هدفمند و با حداکثر تنوع یا ناهمگونی بود. برای تجزیه‌وتحلیل داده‌­ها از تحلیل محتوای مصاحبه­‌ها و کدگذاری استفاده شد. ابزار تحقیق، مصاحبه باز بود و نتایج بر مبنای سه مرحله کدگذاری باز، محوری و گزینشی تحلیل شد. یافته‌ها نشان داد که تعداد 109 کد باز و 22 کد محوری شناسایی گردید. عوامل علی شامل کدهای محوری نگرش کارآفرینانه، سرمایه انسانی کارآفرینانه و خط­‌مشی‌­های کارآفرینانه بود. پدیده محوری، متشکل از اقدامات اجرایی و مالکیت مطلوب بود. شرایط زمینه­ای شامل نهادینه­‌شدن کارآفرینی، شفافیت و بهبود مدیریت کسب‌وکار، وجود فرهنگ مشتری‌مداری و عوامل فرهنگی و اجتماعی بود. همچنین عوامل مداخله­‌گر از قوانین و مقررات، عوامل اقتصادی مالی پیش روی، قوانین حمایتی و تکنولوژی و فناوری اطلاعات تشکیل شده بود. راهبردهای مؤثر نیز شامل نیروهای متخصص، اعتمادسازی، تدوین سیاست­‌های حمایتی و مالی و برقراری ارتباط با کارآفرینان بود و در نهایت پیامدها شامل رشد کسب‌وکارهای ورزشی، توزیع عدالت در منابع مالی، بهره‌­وری اقتصادی و نگرش مثبت به کارآفرینان ورزشی به‌عنوان یک سرمایه اجتماعی بود. در نهایت می‌­توان گفت تأمین مالی جمعی، یکی از مواردی است که می‌­تواند باعث بهبود کسب‌وکار در حوزه ورزش گردد که باید مورد توجه کارآفرینان این حوزه قرار گیرد و ضروری است که بسترهای آن فراهم گردد.
کلیدواژه‌ها
تأمین مالی جمعی
کارآفرینان ورزشی
کسب و کار ورزشی
بهره‌وری اقتصادی
جذب سرمایه

عنوان مقاله English

Presenting a Model of Optimal Use of Crowdfunding by Iranian Sports Entrepreneurs based on Grounded Theory

نویسندگان English

Mahdiye Hossein Aliyani 1
Nematollah Nemati 2
Tahere Bagherpour 2
1 PhD Student, Department of Sports Management, Damghan Branch, Islamic Azad University, Damghan, Iran.
2 Assistant Professor, Department of Physical Education and Sports Sciences, Damghan Branch, Islamic Azad University, Damghan, Iran.
چکیده English

The purpose of this study was to present a model of optimal use of crowdfunding by Iranian sports entrepreneurs based on grounded theory. The research methodology used were analytical and qualitative for this purpose. The research strategy was grounded theory based on Strauss and Corbin’s approach. The participants in the study included 16 university professors in the field of sports management, entrepreneurship management, sports entrepreneurs and activists in the field of sports businesses. Content analysis of the interviews and coding were used to analyze the data. The research tool was open interviews and the results were analyzed based on the three stages of open, axial and selective coding. The results showed that 109 open codes and 22 axial codes were identified. Causal factors included the central codes of entrepreneurial attitude, entrepreneurial human capital, and entrepreneurial policies. Underlying conditions included the institutionalization of entrepreneurship, transparency and improved business management, the existence of a customer-oriented culture, and cultural and social factors. In addition, the intervening factors consisted of laws and regulations, economic and financial factors ahead, protection laws and technology and information technology. Effective strategies included expertise, confidence building, supportive and financial policies, and communication with entrepreneurs. Finally, consequences included the growth of sports businesses, the distribution of equity in financial resources, economic productivity, and a positive attitude toward sports entrepreneurs as a social asset. It can be concluded that crowdfunding is a means of improving business in the field of sports, which should be considered by entrepreneurs in this field and entrepreneurs to provide the context.

کلیدواژه‌ها English

Crowdfunding
Sports Entrepreneurs
Sports Business
Economic Productivity
Capital Raising
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فصلنامه علمی کارافن
دوره 20، شماره 2 - شماره پیاپی 62
علوم انسانی
تابستان 1402
صفحه 503-524

  • تاریخ دریافت 05 دی 1400
  • تاریخ بازنگری 20 شهریور 1401
  • تاریخ پذیرش 27 آذر 1401