بررسی تأثیر اقتصاد مشارکتی بر سیستم‌های تجارت الکترونیک B2C با نقش میانجی ارزش‌ اجتماعی

نوع مقاله : مقاله پژوهشی (کاربردی)

نویسندگان

1 دانشجوی دکتری مدیریت فناوری اطلاعات، گروه مدیریت فناوری اطلاعات، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران.

2 گروه مهندسی کامپیوتر، دانشکده مهندسی، دانشگاه شاهد، تهران ،ایران

3 استادیار، گروه مدیریت فناوری اطلاعات، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران.

10.48301/kssa.2022.310400.1782

چکیده

سیستم‌های تجارت الکترونیک بنگاه تجاری- مشتری (B2C) دارای حوزه‌ی جغرافیایی وسیع و مشتریان گسترده می‌باشند. یکی از راهکارهای جدید جهت پاسخ‌گویی مناسب به مشتریان، اقتصاد مشارکتی است. اقتصاد مشارکتی، مدل نوآورانه‌ی کسب ‌و کار با تأکید بر اجتماع و مردم است که بر ارزش ‌اجتماعی جامعه تأثیرگذار است. هدف پژوهش حاضر، بررسی تأثیر اقتصاد مشارکتی بر سیستم‌های تجارت الکترونیک B2C با نقش میانجی ارزش ‌اجتماعی بود. روش پژوهش به لحاظ هدف کاربردی بوده و از نظر شیوه‌ی اجرا، توصیفی-پیمایشی و از نوع همبستگی بود. جامعه‌ی آماری پژوهش 110 نفر از خبرگان تجربی و دانشگاهی و دانشجویان تحصیلات تکمیلی رشته‌ی مدیریت فناوری اطلاعات بودند که حجم نمونه، مطابق جدول کرجسی و مورگان 86 نفر تعیین و برای نمونه‌گیری از روش طبقه‌ای استفاده شد. تحلیل داده‌ها با استفاده از معادلات ساختاری و به کمک نرم افرارSmartPLS3 انجام شد. یافته‌های پژوهش نشان دادند که تعهد، فاکتور اقتصادی، زیرساخت و همکاری بر ارزش ‌اجتماعی تأثیر مثبت و معنی‌داری دارند. همچنین ارزش‌ اجتماعی بر سیستم‌های تجارت الکترونیک B2C تأثیر مثبت و معنی‌داری دارد. 

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Investigating the Effect of Sharing Economy Strategy in B2C E-Commerce Systems with the Mediating Role of Social Value

نویسندگان [English]

  • Fazel Bazrafshan 1
  • Ehsan Mousavi Khaneghah 2
  • Jamshid Edalatian Shahriari 3
  • Nosratollah Shadnoush 3
1 PhD student in Information Technology Management, Department of Information Technology Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran.
2 Department of Computer Engineering, Faculty of Engineering, Shahed University, Tehran, Iran
3 Assistant Professor, Department of Information Technology Management, Islamic Azad University, Central Tehran Branch, Tehran, Iran.
چکیده [English]

Business-to-Customer (B2C) e-commerce systems cover a wide geographical area and a wide range of customers. One of the new ways to respond well to customers is a sharing economy. Sharing economy is an innovative business model with an emphasis on community and people that affects the social value of the society. The purpose of this study was to investigate the effect of sharing economy on B2C e-commerce systems with the mediating role of social value. The research method was applied in terms of purpose and in terms of implementation, it was a descriptive-survey and correlational method. The participants of the study comprised of 110 experimental and academic experts and graduate students majoring in information technology management. The sample size was determined according to Krejcie and Morgan Table 86 and a stratified method was used for sampling. Data analysis was performed using structural equations using SmartPLS3 software. Findings indicated that obligation, economic factors, infrastructure, and collaboration had a positive and significant effect on social value. Social value also has a positive and significant effect on B2C e-commerce systems.

کلیدواژه‌ها [English]

  • Sharing economy B2C E
  • commerce systems Social value Structural equations

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فصلنامه علمی کارافن
دوره 20، ویژه نامه
علوم انسانی
شهریور 1402
صفحه 135-155

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  • تاریخ دریافت: 03 آبان 1400
  • تاریخ بازنگری: 16 بهمن 1400
  • تاریخ پذیرش: 30 فروردین 1401

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