اولویت‌بندی استراتژی‌های مبتنی بر رویکردهای مزیت رقابتی در صادرات چرم ایران

نوع مقاله : مقاله پژوهشی (کاربردی)

نویسندگان

1 دانشجوی دکتری گروه مدیریت بازرگانی دانشکده مدیریت دانشگاه تهران، تهران، ایران.

2 دانشیار اقتصاد، گروه مدیریت دولتی، دانشکده مدیریت دانشگاه تهران، تهران، ایران.

3 استادیار گروه مدیریت بازرگانی دانشکده مدیریت دانشگاه تهران، تهران، ایران.

10.48301/kssa.2022.293458.1602

چکیده

پژوهش حاضر با هدف اولویت‌بندی استراتژی‌های صادرات چرم ایران و ورود به بازارهای جهانی صورت گرفته است. جهانی شدن بازار یکی از مهم‌ترین چالش‌هایی است که فعالان بازار امروزه با آن روبرو هستند و افزایش رقابت جهانی باعث شده است که شرکت‌ها به دنبال فرصت‌هایی در بازارهای بین‌المللی برای رسیدن به اهداف خود و حفاظت از موقعیت بازار باشند. بنابراین، هدف اصلی این مطالعه بررسی استراتژی‌ها و راهبردهای صادرات صنایع پوست و چرم ایران مبتنی بر مزیت رقابتی در این صنعت است. در این چارچوب این پژوهش از بوم مدل کسب و کار و ماتریس SWOT برای تجزیه ‌و تحلیل بنگاه‌های پوست و چرم استفاده می‌کند. یافته‌های پژوهش نشان می‌دهد که ایران برای حصول مزیت رقابتی در صادرات پوست و چرم دارای ضعف‌ها و قوت‌هایی در محیط داخلی و تهدید و فرصت‌هایی در محیط خارجی است. نتایج نشان می‌دهند که برای تعیین و اجرا و کسب مزیت‌های رقابتی در صنعت چرم، استراتژی‌ها و راهبردهای مبتنی بر رویکرد منبع محور (RBV) باید مورد استفاده قرار گیرند.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Presenting a Development Model with a Competitive Advantage Approach in Iranian Leather Exports

نویسندگان [English]

  • Ahmad Esmaeili Rad 1
  • Ezatollah Abbasian 2
  • Seyed Abolghasem Mira 3
1 PhD Student in Business Management, Department of Business Management, Faculty of Management, University of Tehran, Tehran, Iran.
2 Associate Professor in Economics, Department of Public Administration, Faculty of Management, University of Tehran, Tehran, Iran.
3 Assistant Professor, Department of Business Management, Faculty of Management, University of Tehran, Tehran, Iran.
چکیده [English]

The present study aimed to prioritize Iran's leather export strategies and entrance to global markets. Market globalization is one of the most important challenges facing market participants today, and increasing global competition has led companies to seek opportunities in international markets to achieve their goals and maintain market position. Therefore, the main purpose of this study was to investigate the export strategies of hide and leather industries of Iran based on competitive advantage in the industry. In this research, SWOT and Business model canvas analysis are used to analyze the hide and leather companies. Findings showed that Iran has weaknesses and strengths in the domestic environment and threats and opportunities in the foreign environment to gain a competitive advantage in hide and leather exports. The results illustrated that resource-based view (RBV) strategies should be used to determine, implement and gain competitive advantage in the leather industry.

کلیدواژه‌ها [English]

  • Competitive advantage Leather exports Business canvas Matrix (SWOT) Resource
  • based view (RBV)
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