مدل درآمدزایی فدراسیون‌های ورزشی منتخب ایران

نوع مقاله : مقاله پژوهشی (کاربردی)

نویسندگان

1 استادیار، گروه تربیت بدنی و علوم ورزشی، دانشگاه ارومیه، ارومیه، ایران.

2 دانشجوی دکتری، گروه تربیت بدنی و علوم ورزشی، دانشگاه ارومیه، ارومیه، ایران.

3 استادیار، گروه تربیت­ بدنی و علوم ورزشی، دانشگاه صنعتی شاهرود، شاهرود، ایران.

10.48301/kssa.2022.294982.1620

چکیده

هدف تحقیق حاضر تدوین الگوی درآمدزایی فدراسیون‌های ورزشی منتخب ایران بود. روش تحقیق حاضر، آمیختۀ اکتشافی بود. جامعۀ آماری تحقیق در مطالعۀ کمی و کیفی شامل کلیه نخبگان آگاه در فدراسیون‌های منتخب بود. در بخش کیفی به تعداد 16 نفر به روش نمونه‌گیری هدفمند طبقه‌ای و در  بخش کمی به تعداد 100 نفر به روش نمونه‌گیری هدفمند استفاده شد. ابزار مورد استفاده برای جمع‌آوری اطلاعات در بخش کمی، شامل پرسش‌نامه محقق ساخته بود. به منظور تجزیه و تحلیل داده‌های تحقیق از روش تحلیل محتوا در جهت بررسی مصاحبه‌ها و از روش معادلات ساختاری در جهت بررسی مدل تحقیق استفاده شد. کلیۀ روند تجزیه و تحلیل داده‌های تحقیق حاضر در غالب نرم افزار اس پی­اس­اس نسخه 22 و نرم افزار پی­ال­اس انجام گردید. نتایج تحقیق نشان داد که سرمایه‌گذاری و حامیان مالی، نهادهای دولتی، سیاست، امنیت، رسانه، هواداران، حمایت‌های دولتی، ویژگی­ها و جذابیت رشته­های مختلف ورزشی، مدیریت منابع انسانی، حقوقی و قانونی، توسعۀ امکانات و اماکن ورزشی، علمی و پژوهشی می‌تواند مهمترین منبع درآمدزایی فدراسیون‌های ورزشی منتخب ایران باشد. نتایج این پژوهش می­تواند به مدیران و مسئولین فدراسیون­های ورزشی کمک کند تا تصمیمات استراتژیک خود را با اتکا به اطلاعات مالی اتخاذ کنند تا بدین طریق با سهام­داران و حامیان مالی ارتباط و تعامل بهتر و مناسب­تری را داشته باشند و درآمد فدراسیون مربوطه را افزایش دهند.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Revenue Model for Selected Sports Federations in Iran

نویسندگان [English]

  • Roghayeh sarlab 1
  • zahra Alipour Nadinluoi 2
  • Houriyhe Dehghanpouri 3
1 Assistant Professor, Department of physical education and sport science, Urmia University, Urmia, Iran.
2 PhD Student,, Department of physical education and sport science, Urmia University, Urmia, Iran.
3 Assitant Professor, Department of Physical Education and Sport Sciences, Shahrood University of Technology, Shahrood, Iran.
چکیده [English]

The purpose of this study was to develop a revenue model for selected sports federations in Iran. The method of the present study was heuristic. The statistical population in this quantitative and qualitative study included all knowledgeable elites in selected federations. In the qualitative part, 16 people were selected by stratified sampling method and in the quantitative part, 100 people were selected by purposive sampling method. The tools used to collect information in the quantitative section included a researcher-made questionnaire. In order to analyze the research data, the content analysis method was used to review the interviews and the structural equation method was used to review the research model. The whole process of data analysis was performed in the form of SPSS software version 22 and PLS software. The results showed that investment and sponsors, government institutions, politics, security, media, fans, government support, characteristics and attractiveness of different sports, human resource management, law, facility development, and scientific research can be the most important sources of income for selected sports federations in Iran. The results of this study can help the managers and officials of sports federations to make their strategic decisions based on financial information in order to have better and more appropriate communication and interaction with shareholders and sponsors, and increase the income of the relevant federation.

کلیدواژه‌ها [English]

  • Revenue
  • Sports Federations
  • Politics
  • Media
  • Sponsors

مراجع

Akbari Asl Hasouni, K., Badri Azrin, Y., & Khodadadi, M. R. (2020). Developmental Analysis of The Business of The Iranian Soccer Premier League. New approaches in sports management, 8(28), 147-158. http://ntsmj.issma.ir/article-1-1277-fa.html
Alipour Nadinluie, Z., Nazarian, A., & Keshavarz, L. (2021). Providing a Revenue Model for Hosting Sport Events. Journal of New Studies in Sport Management, 2(1), 111-125. https://doi.org/10.22103/jnssm.2020.16412.1001
Anderson, K. S., & Birrer, G. E. (2011). A resource-based analysis of the Gonzaga University men’s basketball program. Journal of Applied Sport Management, 3(1), 10-21. https://trace.tennessee.edu/jasm/vol3/iss1/11/
Androv, V. (2002). The Economics of Sport (A-H. Jazayeri, Trans.). Science and Sports-Physical Education.
Atghia, N., & Zaki zadeh, L. (2019). A Comparative Study of Ticket Sales Management in Sport Mega Events and Offering a Model in Iran. Research in sport Management, 8(8), 75-100. https://doi.org/10.22054/qrsm.2019.11015
Charumbira, L. T. (2014). The effectiveness of the sports marketing strategies used by zimbabwean collegiate sports federations. International Journal of Marketing and Business Communication, 3(3/4), 66-75. https://www.semanticscholar.org/paper/T he-Effectiveness-of-the-Sports-Marketing-Used-by-Charumbira/53d6819213dbd3 497966b237c7f083fbd83c2db1
Darvishi, A., Naseripour, M., & Dousti, M. (2018). Identifying Solutions to Retain and Increase Soccer Fans of Persepolis Cultural-Sport Club. Sport Management Journal, 9(4), 679-695. https://doi.org/10.22059/jsm.2018.65882
Erturan-Ogut, E. E., & Sahin, M. Y. (2014). Political clientelism in Turkish sports federations. European Sport Management Quarterly, 14(5), 556-566. https://doi.org/10.1080/16184 742.2014.950307
Fornell, C., & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39-50. https://doi.org/10.1177/002224378101800104
Ghafouri Yazdi, M., Khabiri, M., Alidoust Ghahfarokhi, E., & Sharif Zadeh, M. J. (2021). Identifying Financing strategies in Iran's Professional Sports. Applied Research in Sport Management, 9(4), 23-40. https://doi.org/10.30473/arsm.2021.7624
Ghiamirad, A., & Moharramzadeh, M. (2009). The Study of Marketing Approaches to Promote and Develop Sport Fields in Iran. Harakat, 39(0), 175-192. https://joh.ut.ac.ir/article_27 775.html?lang=en
Guevara, J. C., Martín, E., & Arcas, M. J. (2021). Financial Sustainability and earnings Management in the Spanish sports federations: A multi-Theoretical approach. Sustainability, 13(4), 1-16. https://doi.org/10.3390/su13042099
Gunasekaran, A., Subramanian, N., & Papadopoulos, T. (2017). Information technology for competitive advantage within logistics and supply chains: A review. Transportation Research Part E: Logistics and Transportation Review, 99, 14-33. https://doi.org/10 .1016/j.tre.2016.12.008
Honari, H. (2021). Analyze the management principles of sponsors of commercials in sports fields. Contemporary Studies On Sport Management, 11(21), 105-122. https://doi.or g/10.22084/smms.2021.24400.2880
Izadi, B., & Dilim, H. (2016). Investigating the factors affecting customers' orientation towards attending sports events Case study: Students of Shushtar universities. Journal of Sports Management and Motor Behavior, 11(21), 37-48. https://doi.org/10.22080/jsmb.2015.9 44
Karampour, M., Awzpour, S., & Tarhani, M. (2020, July 5). A review of the impact of the media on sports economics. The 6th National Conference on Sport Sciences and Physical Education Iran, Tehran, Iran. https://civilica.com/doc/1031604/
Liozu, S. M., & Hinterhuber, A. (2013). Pricing orientation, pricing capabilities, and firm performance. Management Decision, 51(3), 594-614. https://doi.org/10.1108/00251 741311309670
Mohammad Kazemi, R. (2010). Identification of elements of Iranian football marketing mix, comparison with Asian countries and presentation of model [Ph.D, Kharazmi]. Tehran, Iran.
Neirotti, P., & Raguseo, E. (2017). On the contingent value of IT-based capabilities for the competitive advantage of SMEs: Mechanisms and empirical evidence. Information & Management, 54(2), 139-153. https://doi.org/10.1016/j.im.2016.05.004
Othman, R., Arshad, R., Aris, N. A., & Arif, S. M. M. (2015). Organizational Resources and Sustained Competitive Advantage of Cooperative Organizations in Malaysia. Procedia - Social and Behavioral Sciences, 170, 120-127. https://doi.org/10.1016/j. sbspro.2015.01.021
Rajabi, M., Soltan hoseini, M., Razavi, M., & Hoseini, E. (2012). The role of Medias and spectators in attracting the private sector investment in championship sport. Sports Management Studies, 4(13), 93-105. https://www.sid.ir/paper/234417/en
Rashidlamir, A., Khabiri, M., Goodarzi, M., & Jalali, M. (2017). Modeling of Organizational InternalFactors Affecting Attracting Sponsors to Wrestling in Iran. Sport Physiology & Management Investigations, 9(2), 85-99. http://www.sportrc.ir/article_61455.html?lang =en
Rezaei Irani, I. (2015, November 30). Sports marketing with an emphasis on new ways of making money. International Conference on New Research in Industrial Management and Engineering, Tehran, Iran. https://civilica.com/doc/435162/
Rezaei, S. (2018). Designing a Revenue Model for Iranian Football Clubs : With Grounded Theory Approach. Applied Research in Sport Management, 6(3), 101-116. https://ar smb.journals.pnu.ac.ir/article_4388.html
Rezazadeh, A., & Davari, A. (2014). Structural equation modeling with PLS software. Academic of  Jahad d Publishing Organization. https://www.gisoom.com/book/11097132/
Rottenberg, S. (2000). Resource Allocation and Income Distribution in Professional Team Sports. Journal of Sports Economics, 1(1), 11-20. https://doi.org/10.1177/15270025 0000100102
Schwarz, E. C., & Hunter, J. D. (2017). Advanced theory and practice in sport marketing. Butterworth-Heinemann. https://www.amazon.com/Advanced-Theory-Practice-Sp ort-Marketing/dp/0750684917
Seyed Bagheri, S. M., & Sharifian, I. (2017). Identify and prioritize barriers to private companies' financial support of lchampionship sports. Journal of Research in Sport Management and Motor Behavior, 7(13), 55-66. http://jrsm.khu.ac.ir/article-1-2592-fa.html
Seyyed Ameri, M. H., Moharramzadeh, M., Bashiri, M., & Hadi, H. (2009). Obstacles of Attracting Sponsorship in the Sport Industry of East Azarbaijan Province. The Journal of Productivity Management, 3(3), 164-174. https://jpm.tabriz.iau.ir/article_518508.htm l?lang=en
Shavandina, O., & Kovalenko, E. (2021). Improving the analysis of financing sources of sports organizations of various organizational and legal forms in Russia. Journal of Physical Education and Sport, 21(3), 2001-2009. https://efsupit.ro/images/stories/iu lie2021/Art%20256.pdf
Smaeili, M., & Shirvani, T. (2019). Identifying and Investigating the Marketing and Revenue Generating Methods of the Sport Boards of Markazi Province. Strategic Studies on Youth ans Sports, 18(45), 279-298. http://faslname.msy.gov.ir/article_338.html?lan g=en
Soltani, M., & Kargar, G. A. (2019). Designing the Communicational Model of Organizational Resources and Revenue in Iran Professional Football Clubs. Sport Management Journal, 11(4), 665-684. https://doi.org/10.22059/jsm.2018.238987.1908
Terrien, Mickael, Feuillet, Antoine, & Bayle, E. (2021). A taxonomy of national sport federations based on their financial profiles: the case of France’s state-subsidized model. Managing Sport and Leisure, -(-), 1-18. https://doi.org/10.1080/23750472.2 021.1936615
Torabi, T., Ghorbani, M., Bagheri, M., &  Tarighi, S. (2015). New methods of financing football clubs in developed countries and the developing countries have a comparative study. Journal of Investment Knowledge, 4(13), 217-231. https://jik.srbiau.ac.ir/article_7693.ht ml?lang=en
Vahedizadeh, M.,  Aghae, N., & Elahi, A. (2021). Strategies for Developing Financial Resources and Income of Sports Federations in Iran: Findings of a Qualitative Study. Sport Physiology & Management Investigations, 12(4), 153-168. https://www.sportrc.ir/articl e_129047.html?lang=en
فصلنامه علمی کارافن
دوره 19، ویژه نامه
علوم انسانی
مرداد 1401
صفحه 391-413

فایل ها

سابقه مقاله

  • تاریخ دریافت: 06 مرداد 1400
  • تاریخ بازنگری: 08 آذر 1400
  • تاریخ پذیرش: 27 دی 1400

هم رسانی

ارجاع به این مقاله

آمار