اثربخشی داستان‌های الهام‌بخش کارآفرینی (موفقیت و ناکامی) بر قصد کارآفرینانه افراد

نوع مقاله : مقاله پژوهشی (نظری)

نویسندگان

1 استادیار، گروه مدیریت و کارآفرینی، دانشکده اقتصاد و کارآفرینی، دانشگاه رازی، کرمانشاه، ایران.

2 دانشجوی دکتری، گروه مدیریت و کارآفرینی، دانشکده اقتصاد و کارآفرینی، دانشگاه رازی، کرمانشاه، ایران.

3 کارشناسی ارشد، گروه مدیریت و کارآفرینی، دانشکده اقتصاد و کارآفرینی، دانشگاه رازی، کرمانشاه، ایران.

4 دانشجوی دکتری آینده پژوهی، گروه آینده پژوهی، دانشکده علوم اجتماعی، دانشگاه بین‌المللی امام خمینی (ره)، قزوین، ایران.

10.48301/kssa.2021.277948.1439

چکیده

پژوهش حاضر با هدف بررسی اثربخشی داستان‌های الهام‌بخش کارآفرینی (موفقیت و ناکامی) بر قصد کارآفرینانه افراد انجام شد که ازنظر اجرا و شیوه‌ی گردآوری داده‌ها جزء پژوهش‌های توصیفی- همبستگی است. جامعه آماری پژوهش 295 نفر از دانشجویان تحصیلات تکمیلی دانشکده‌ی اقتصاد و کارآفرینی دانشگاه رازی است که بر اساس جدول مورگان از میان آنها نمونه‌ای به حجم 180 نفر به روش تصادفی ساده انتخاب شد. برای گردآوری داده‌ها، از پرسشنامه‌ی محقق‌ساخته و به‌منظور بررسی فرضیه‌های پژوهش، از مدل‌سازی معادلات ساختاری و نرم‌افزار Smart PLS3 استفاده شد. نتایج حاصل از تحلیل مسیر نشان داد که داستان‌های موفقیت می‌تواند با تأثیر مثبت بر نگرش و خودکارآمدی کارآفرینانه و از طریق عمل‌گرایی، مطلوبیت‌ درک‌شده و امکان‌سنجی ‌درک‌شده بر قصد کارآفرینانه افراد تأثیر مثبت و معنادار بگذارد، ولی داستان‌های ناکامی فقط از طریق خودکارآمدی کارآفرینانه می‌تواند تأثیر معناداری بر قصد کارآفرینانه داشته باشد. درمجموع می‌توان گفت، افراد از طریق الهام از داستان‌هایی که متناسب با اهدافشان است، قصد کارآفرینی‌شان را شکل یا توسعه می‌دهند، اما وقتی در معرض داستان‌های ناموزون و منفی قرار می‌گیرند، با تغییر در نگرش، ممکن است تمایل‌شان به کارآفرینی کاهش یابد. نتایج پژوهش می‌تواند در طراحی و اجرای برنامه‌های آموزش کارآفرینی، اثربخش باشد.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Effectiveness of Entrepreneurial Inspirational Stories (Success and Failure) on Entrepreneurial Intention

نویسندگان [English]

  • Bijan Rezaee 1
  • Nader Naderi 1
  • Moein Soleimani 2
  • Bahareh Bahrami Nia 3
  • Sahar Rostami 4
1 Assistant Professor of Management and Entrepreneurship, Razi University, Kermanshah, Iran.
2 Ph.D. Student, Department of Management and Entrepreneurship, Faculty of Economics and Entrepreneurship, Razi University, Kermanshah, Iran.
3 MA, Department of Management and Entrepreneurship, Faculty of Economics and Entrepreneurship, Razi University, Kermanshah, Iran.
4 Ph.D. student in Futures Study, Department of Futures Study, Faculty of Social Sciences, Imam Khomeini Internasional University, Qazvin, Iran.
چکیده [English]

The present study was conducted to investigate the effectiveness of inspirational entrepreneurship stories (failures and successes) on individuals’ entrepreneurial intentions. This study is considered among descriptive-correlation research in terms of execution and data collection method. The statistical population included 295 graduate students from the Faculty of Economics and Entrepreneurship at Razi University, from which a sample of 180 people was selected using a simple randomized method based on the sample size obtained from Morgan's table. A researcher-made questionnaire was used to collect data and structural equation modeling and Smart PLS3 software were used to test research hypotheses. Results of the path analysis indicated that success stories can leave a significant and positive impact on people’s entrepreneurial intentions by leaving a positive influence on entrepreneurial self-efficacy and attitude as well as propensity to act, perceived desirability, and perceived feasibility, while failure stories can leave a significant impact only on entrepreneurial intentions through influencing entrepreneurial self-efficacy. Overall, it can be argued that people create or improve and enhance their entrepreneurial intention through being inspired by stories that fit their purpose but might deal with a reduced tendency to entrepreneurship due to changes in their attitude when they are exposed to negative and inconsistent stories. Results of the present study can be effective in the design and implementation of entrepreneurship training programs.

کلیدواژه‌ها [English]

  • Entrepreneurial inspirational stories
  • Success stories
  • Failure stories
  • Entrepreneurial intention

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فصلنامه علمی کارافن
دوره 19، شماره 2 - شماره پیاپی 58
علوم انسانی
شهریور 1401
صفحه 163-186

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سابقه مقاله

  • تاریخ دریافت: 31 فروردین 1400
  • تاریخ بازنگری: 25 تیر 1400
  • تاریخ پذیرش: 14 شهریور 1400

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