فصلنامه علمی کارافن

فصلنامه علمی کارافن

نقش مجتمع‌های تجاری چند منظوره بر انگیزه سرمایه‌گذاری و توسعه شهری

نوع مقاله : مقاله پژوهشی (توسعه ای)

نویسندگان
1 دانشجوی دکتری مدیریت کارآفرینی، واحد علوم تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران.
2 استادیار، گروه مدیریت، واحد قزوین، دانشگاه آزاد اسلامی، قزوین، ایران.
3 دانشیار، گروه مدیریت بازرگانی، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران.
چکیده
هدف پژوهش بررسی نقش مجتمع‌های تجاری چند منظوره بر انگیزه سرمایه‌گذاران و کارافرینان و توسعه شهری است. مطالعه در جامعه آماری کارافرینان و صاحبان واحدهای مراکز تجاری براساس نمونه‌گیری آسان به تعداد 422 نفر با کاربرد پرسشنامه انجام گرفته است. مدل پژوهش بر پایه تئوری محرک-ارگاسم-پاسخ استوار است که ویژگی‌های مراکز خرید، انگیزه سرمایه‌گذاری و توسعه شهری به صورت ساختار چند بعدی است. شواهد گردآوری شده به صورت تحلیل عاملی مرتبه دوم با مدل‌سازی معادلات ساختاری مبتنی بر کوواریانس تجزیه و تحلیل شده و فرضیه‌های پژوهش حمایت شده است. با استناد به شاخص‌های مختلف اعتبار و روایی ابزار سنجش پشتیبانی شده است. شاخص‌های برازندگی مختلف از اعتبار مدل حمایت کرده و یافته‌های پژوهش حاکی از نقش و تاثیر مثبت معنادار ویژگی‌های مراکز خرید بر انگیزه سرمایه‌گذاری در مراکز خرید و توسعه شهری و تاثیر انگیزه‌های سرمایه‌گذاری بر توسعه شهری است. پیشنهاد پژوهش به مدیریت مراکز خرید، بهینه کردن ویژگی‌های مرتبط با بازاریابی جمعی، ترکیب مستاجران، تطابق با سبک زندگی مردم، مدیریت تاسیسات، مدیریت مالی و حسابداری، موقعیت مرکز تجاری و ویژگی‌های ساختاری مرکز خرید است. نوآوری پژوهش ترکیب دو نظریه رشد درون‌زا در زمینه ‌‌توسعه اقتصادی شهری و چارچوب محرک-ارگانیسم-پاسخ و بکارگیری مفاهیم اصلی به صورت ساختار چند بعدی و بررسی در یک مدل است.
کلیدواژه‌ها
موضوعات

عنوان مقاله English

The Role of Mixed-Use Commercial Complexes on Investment Motivation and Urban Development

نویسندگان English

Mohammad Mahdi Manaie 1
Ali Badizadeh 2
Kambiz Heidarzadeh 3
1 Department of Horticultural, Damghan Branch, Islamic Azad University, Damghan, Iran.
2 Assistant Professor, Department of Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran.
3 Associate Professor, Department of Business Administration, Faculty of Management and Economics, Science and Research branch, Islamic Azad University, Tehran, Iran.
چکیده English

This research investigates the impact of multifunctional commercial complex features on investor and entrepreneur motivation and urban development. The study involves a sample of 422 entrepreneurs and commercial unit owners, selected through convenience sampling and surveyed using a structured questionnaire. The research framework is based on the Stimulus-Organism-Response theory, conceptualizing shopping center attributes, investment motivation, and urban development as multidimensional constructs. Data were analyzed using second-order factor analysis and covariance-based structural equation modeling, supporting the proposed hypotheses. The study validates the measurement tool through various reliability and validity indicators. Findings reveal a significant positive influence of shopping center characteristics on investment motivation and urban development, as well as the effect of investment motivation on urban growth. Recommendations for enhancing shopping center management include refining collective marketing strategies, optimizing tenant composition, aligning with local lifestyle preferences, and improving facility, financial, and accounting management, as well as considering location and structural attributes. This research contributes to the field by integrating endogenous growth theory with the Stimulus-Organism-Response framework, applying a multidimensional approach within a unified model.

کلیدواژه‌ها English

Mixed-use commercial complexes
Investment in shopping centers
urban development
Entrepreneurship
Investment motivation
Stimulus-Organism-Response theory
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دوره 22، شماره 4
کشاورزی / هنر و معماری
زمستان 1404
صفحه 554-577

  • تاریخ دریافت 31 فروردین 1404
  • تاریخ بازنگری 29 شهریور 1404
  • تاریخ پذیرش 15 مهر 1404