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فصلنامه علمی کارافن

مدل پارادایمیک توسعه صادرات کسب و کارهای کوچک و متوسط کارآفرین واحدهای صنایع غذایی (مورد مطالعه: شرکت شهرک‌های صنعتی استان کرمانشاه)

نوع مقاله : مقاله پژوهشی (کاربردی)

نویسندگان
1 گروه مدیریت و کارآفرینی، دانشکده اقتصاد و کارافرینی، دانشگاه رازی، کرمانشاه، ایران.
2 پژوهشگر دوره پسادکتری، گروه مدیریت و کارآفرینی، دانشکده اقتصاد و کارافرینی، دانشگاه رازی، کرمانشاه ایران.
چکیده
توسعه صادرات کسب‌وکارهای کوچک و متوسط از جمله راه‌های مهم برای توسعه اقتصادی هر کشوری محسوب می‌شود. در این راستا، همجواری کشور عراق با استان کرمانشاه از مزیت‌های صنعت این استان است که می‌تواند در رونق صادرات و کاهش نرخ بیکاری نقش داشته باشد؛ بااین‌وجود، توسعه صادرات چندان مورد توجه قرار نگرفته و مطالعاتی نیز در این زمینه انجام نشده است. براین‌اساس هدف کلی از انجام این پژوهش، ارائه مدل پارادایمیک توسعه صادرات کسب‌وکارهای کوچک و متوسط کارآفرین واحدهای صنایع‌غذایی در شرکت شهرک‌های صنعتی استان کرمانشاه بود. رویکرد پژوهش کیفی است که با استفاده از روش تحقیق نظریه بنیانی و در سال 1402 انجام شد. جامعه موردمطالعه این پژوهش، خبرگان در زمینه موضوع موردمطالعه در سطح استان کرمانشاه بودند که با استفاده از روش نمونه‌گیری هدفمند و نظری انتخاب شدند. ابزار گردآوری داده‌ها شامل مصاحبه‌های عمیق و نیمه‌ساختاریافته بود. برای تحلیل داده‌ها از روش کدگذاری سه مرحله‌ای استفاده شد. نتایج نشان داد سه دسته شرایط علی (عوامل شناختی، توسعه بازاریابی، توسعه تامین مالی و سرمایه‌گذاری، ارتقای سطح دانش و آگاهی)، شرایط زمینه‌ای (توسعه زیرساخت، توسعه فناوری‌ها) و شرایط مداخله‌گر (سیاست‌گذاری مناسب، حمایت دولت، عوامل نظارتی) در توسعه صادرات بنگاه-های کوچک و متوسط کارآفرین واحدهای صنایع غذایی استان کرمانشاه نقش دارند. باتوجه به یافته‌ها، استراتژی‌های اتخاذ شده در سه دسته (اخذ مجوز و ارتقای کیفیت تولید براساس استانداردهای صادراتی بین‌المللی، تحلیل رفتار مصرف‌کننده در بازارهای هدف، توسعه تبلیغات و بازاریابی در بازارهای هدف صادراتی) دسته‌بندی شدند. راهبردهای اتخاذ شده دارای پیامدهای اقتصادی، اجتماعی-زیست‌محیطی و پیامدهای سیاسی بودند.
کلیدواژه‌ها
موضوعات

عنوان مقاله English

Paradigm Model for the Export Development of Entrepreneurial SMEs of Food Industry Units (Study Case: Kermanshah Province Industrial State Company)

نویسندگان English

Nader Naderi 1
Ehsan Khosravi 2
1 Department of Management and Entrepreneurship, Faculty of Economics and Entrepreneurship, Razi University, Kermanshah, Iran.
2 Postdoctoral Researcher, Department of Management and Entrepreneurship, Faculty of Economics and Entrepreneurship, Razi University, Kermanshah, Iran.
چکیده English

Export development of SMEs is one of the important ways for the economic development of any country. Iraq's proximity to Kermanshah is one of the advantages of this province's industry, which can contribute to the prosperity of exports and the reduction of the unemployment rate; However, export development has not been given much attention and no studies have been done in this field. The main purpose of this research is Presentation a paradigm model for the export development of entrepreneurial SMEs of food industry units in Kermanshah industrial State company. The approach of research is qualitative, which was carried out using the grounded theory in 2023. The study population included key informants in the field of the subject of research in Kermanshah province, who were selected using the purposeful and theoretical sampling method. Data collection tools included in-depth and semi-structured interviews. In order to process the data, a three-step coding method was used. The results showed that three categories of causal conditions (Cognitive factors; Marketing development; Financing and investment development; Improving the level of knowledge), contextual conditions (Infrastructure development; Development of technologies) and intervening conditions (Appropriate policy making; Government support; Regulatory factors) are involved in the export development of Entrepreneurial SMEs of food industry units. The adopted strategies were categorized into three categories (Obtaining licenses and improving production quality based on international export standards; Analysis of consumer behavior in target markets; Marketing development in export target markets). The adopted strategies had consequences such as economic consequences; Socio-environmental consequences; Political consequences.

کلیدواژه‌ها English

Entrepreneurial SMEs
Export development
Food industry units
Grounded Theory
International marketing
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دوره 21، ویژه نامه
علوم انسانی
زمستان 1403
صفحه 399-427

  • تاریخ دریافت 05 مهر 1402
  • تاریخ بازنگری 25 آذر 1402
  • تاریخ پذیرش 14 شهریور 1404