فصلنامه علمی کارافن

فصلنامه علمی کارافن

طراحی سناریوهای استقرار چابکی در دانشگاه (مورد مطالعه: دانشگاه فنی ‌و حرفه‌ای)

نوع مقاله : مقاله پژوهشی (کاربردی)

نویسندگان
1 دانشجوی دکتری رشته مدیریت صنعتی، دانشکده اقتصاد، مدیریت و حسابداری، دانشگاه یزد، یزد، ایران.
2 استاد گروه مدیریت صنعتی، دانشکده اقتصاد، مدیریت و حسابداری، دانشگاه یزد، یزد، ایران.
3 دانشیار گروه مدیریت صنعتی، دانشکده اقتصاد، مدیریت و حسابداری، دانشگاه یزد، یزد، ایران.
چکیده
دانشگاه‌ها با توجه به تغییرات در الزامات و فناوری­ها در جوامع نیاز دارند تا به سرعت تغییر یابند. چابکی در دانشگاه‌ها به آن‌ها کمک می‌کند تا با انعطاف‌پذیری و توانایی سریع در انطباق با فناوری‌ها و تحولات اطلاعاتی، خدمات بهتری را ارائه دهند. هدف از این پژوهش ارائه چارچوب استقرار چابکی در دانشگاه­های فنی و حرفه­ای و در ادامه طراحی سناریوهای بهبود چارچوب سیستمی با در نظر گرفتن عوامل اثرگذار بر چابکی در دانشگاه است. این پژوهش از لحاظ هدف کاربردی و از جهت نوع و جمع‌آوری داده­ها توصیفی- پیمایشی است. جامعه آماری پژوهش را 72 نفر از خبرگان در دانشکده‌های فنی‌وحرفه‌ای کشور تشکیل داده است. به‌منظور جمع‌آوری اطلاعات در این پژوهش از ابزار مصاحبه و پرسشنامه استفاده گردیده است. به‌منظور ترسیم نقشه شناختی فازی و سناریوسازی از دو نرم­افزار MentalModeler و FCMAPPER استفاده گردیده است. در این پژوهش، 6 سناریو به دو صورت رو به عقب و رو به جلو مورد بررسی قرار گرفته است تا بتواند با دیدگاهی سیستمی به بهبود سیستم شناسایی شده کمک نماید. نتایج پژوهش حاکی از شناسایی 22 عامل اثرگذار بر استقرار چابکی در دانشگاه­های فنی و حرفه­ای دارد. همچنین نتایج در بخش سناریوهای رو به جلو و رو به عقب نشان از لزوم توجه بر روی دو عامل شفافیت مالی و بازسازی سیستم‌های فناوری اطلاعات و پشتیبانی داخلی دارد.
کلیدواژه‌ها
موضوعات

عنوان مقاله English

Developing the University Image through the Customer Value Co-creation in E-learning: A Case Study of Arak University

نویسندگان English

Pooria Malekinejad 1
Seyed heidar Mirfakhradini 2
Ali Morvati Sharifabadi 3
Seyed mahmood Zanjirchi 3
1 PhD student in Industrial Management, Faculty of Economics, Management and Accounting, Yazd University, Yazd, Iran.
2 Professor of Industrial Management Department, Faculty of Economics, Management and Accounting, Yazd University, Yazd, Iran.
3 Associate Professor, Department of Industrial Management, Faculty of Economics, Management and Accounting, Yazd University, Yazd, Iran.
چکیده English

The spread of e-learning in Iranian universities and higher education institutions over the past years has provided new opportunities for Iranian higher education. One such opportunity is the possibility of extensive interactions between students and universities through e-learning systems and value co-creation opportunities. This study attempts to investigate the relationship between a university's e-learning system, students' co-creation behavior and university's brand image and reputation. For this purpose, the questionnaire tool and the structural equation modeling approach were deployed to study these relationships at Arak University. The questionnaire of this research was developed based on the literature review and after conducting the pre-test and confirming the validity and reliability of the instrument, it was investigated at Arak University. For this purpose, 380 sample questionnaires were collected. The data was analyzed using Smart PLS 3.3 software. The results indicated that the e-learning system features and its applications affect the students' value co-creation behavior. The results also confirmed the effect of students' co-creation behavior on the university's brand image and reputation. In addition, the results revealed that investing in university e-learning and other communication systems and improving their performance and characteristics, can improve the level of students' interactions with the university. These increasing interactions will also lead to the development of the university brand image through the value co-creation behavior and, as a result, in the long term, promote the university ranking level.

کلیدواژه‌ها English

Customer Value Co
Creation E
learning Organization Image Organization Brand Customer Participation Behavior Customer Citizenship Behavior
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دوره 21، شماره 2
علوم انسانی
تابستان 1403
صفحه 317-340

  • تاریخ دریافت 23 خرداد 1402
  • تاریخ بازنگری 29 شهریور 1402
  • تاریخ پذیرش 03 مهر 1402