شناسایی و تحلیل عوامل شکست کسب‏ و کارهای نوپای زیستی استان بوشهر مبتنی بر نقشه‌ی شناختی فازی و مدلسازی چندهدفه

نوع مقاله : مقاله پژوهشی (کاربردی)

نویسندگان

1 استادیارگروه مدیریت صنعتی، دانشکده کسب و کار و اقتصاد، دانشگاه خلیج فارس، بوشهر، ایران

2 دانشیار گروه مدیریت بازرگانی، دانشکده کسب و کار و اقتصاد، دانشگاه خلیج فارس، بوشهر، ایران

3 استادیار گروه مدیریت بازرگانی، دانشکده کسب و کار و اقتصاد، دانشگاه خلیج فارس، بوشهر، ایران

10.48301/kssa.2022.288157.1549

چکیده

شکل‏گیری فعالیت‏های کارآفرینانه موتور محرک اقتصادی است اما موضوعی که هم‌راستا با شکل‏گیری کسب ‏‌و‏کارها از اهمیت بالایی برخوردار است، پایدار ماندن کسب ‌‏‌وکارها در طول زمان است. این پژوهش در جهت شناسایی عوامل شکست کسب‏ وکارهای نوپا در حوزه‌ی زیستی به عنوان یکی از مزیت‏های نسبی استان بوشهر و ارائه‌ی راهکارها جهت توسعه‌ی آنها صورت گرفته است. نتایج نشان داد که عوامل شکست کسب‏ وکارهای زیستی نوپا شامل پنج دسته محیط کسب ‏و کار، شاخص‏های کلان اقتصادی، ساختار بنگاه، ویژگی‏های مرتبط با نیروی انسانی و ویژگی‏های مرتبط با محصول تقسیم می‏شود. در این پژوهش پس از شناسایی عوامل، از نقشه‌ی شناختی فازی جهت تحلیل عوامل استفاده شد. نتایج نشان داد که مدیریت ناکارآمد محوری‏ترین عامل در شکست این کسب ‏و کارها است. پس از شناسایی و تحلیل عوامل شکست، استراتژی‏های مناسب جهت غلبه بر این عوامل و توسعه‌ی این کسب ‏و کارها ارائه شد. استراتژی‏های مورد نظر به سه دسته استراتژی‏های توانمندسازی، پشتیبانی و زیرساختی و بازار تقسیم شدند و سپس با استفاده از رویکرد ترکیبی خانه‌ی گسترش کیفیت و مدلسازی چند هدفه استراتژی‏های مناسب انتخاب گردید. در بین استراتژی‏های مرتبط با توانمندسازی، استراتژی توسعه‌ی آموزش‏های عمومی کارآفرینی، در بین استراتژی‏های پشتیبانی و زیرساختی، استراتژی راه‏اندازی صندوق سرمایه‏گذاری و اعطای حمایت‏های مالی و در بین استراتژی‏های بازار، استراتژی توسعه‌ی بازار زیستی می‏توانند نقش بیشتری در توسعه‌ی کسب ‏و کارهای نوپای زیستی و در نتیجه کاهش نرخ شکست این کسب‏ و کارها داشته باشند. 

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Identifying the Causes of Failure of Bio-Start-Ups in Bushehr Province Based on Fuzzy Cognitive Mapping and Multi-Objective Modelling

نویسندگان [English]

  • reza jalali 1
  • Abdolmajid Mosleh 2
  • Zaeeme Nematolahi 3
1 Assistant Professor Department of Industrial Management, Faculty of Business and Economics, Persian Gulf University, Bushehr, Iran
2 Associate professor Assistant Professor Department of Business Management, Faculty of Business and Economics, Persian Gulf University, Bushehr, Iran
3 Assistant Professor Department of Business Management, Faculty of Business and Economics, Persian Gulf University, Bushehr, Iran
چکیده [English]

Starting an entrepreneurial business is an economic engine, but one issue that is of great importance in addition to the formation of businesses is the sustainability of businesses over time. This study was conducted to identify the causes of failure of start-up businesses in the field of biology as one of the comparative advantages of Bushehr Province and to provide solutions for their development. The results showed that the failure factors of start-up of biological businesses could be classified under the five categories of business environment, macroeconomic indicators, firm structure, human resource-related characteristics and product-related characteristics. In the present study, after identifying the factors, fuzzy cognitive map was used to analyze the factors. The results showed that inefficient management was the main factor causing failure of these businesses. After identifying and analyzing the causes of failure, appropriate strategies were presented to deal with these factors and develop the businesses. The strategies were divided into three categories of empowerment, support and infrastructure and market strategies, and then using the combined approach of quality function development and multi-objective modeling, appropriate strategies were selected. Among the strategies related to empowerment, the strategy of developing general entrepreneurship education was selected; among the support and infrastructure strategies, the strategy of launching an investment fund and providing financial support was chosen and among the market strategies, bio-market development strategies were considered to play a greater role in the development of start-up bio-businesses and thus reduce the failure rate of these businesses.

کلیدواژه‌ها [English]

  • Entrepreneurial business
  • Biology
  • Fuzzy cognitive map
  • Quality function development
  • Multi objective modelling

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فصلنامه علمی کارافن
دوره 19، شماره 2 - شماره پیاپی 58
علوم انسانی
شهریور 1401
صفحه 283-310

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  • تاریخ دریافت: 16 خرداد 1400
  • تاریخ بازنگری: 19 آذر 1400
  • تاریخ پذیرش: 25 دی 1400

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