شناسایی و اعتباریابی راهبردهای مؤثر بر نوآوری راهبردی در کسب و کارهای ورزشی

نوع مقاله : مقاله پژوهشی (کاربردی)

نویسندگان

1 دانشجوی دکتری، گروه مدیریت ورزشی، واحد بروجرد، دانشگاه آزاد اسلامی، بروجرد، ایران.

2 دانشیارگروه مدیریت ورزشی، دانشگاه اراک، اراک، ایران.

3 استادیار گروه مدیریت ورزشی، دانشگاه اراک، اراک، ایران.

10.48301/kssa.2021.287687.1545

چکیده

هدف از پژوهش حاضر شناسایی و اعتباریابی راهبردهای مؤثر بر نوآوری راهبردی در کسب­‌وکارهای ورزشی بود. روش پژوهش از نظر گرد­آوری داده­‌ها آمیخته بود که به صورت کیفی-کمی بود. جامعه‌ی آماری در بخش کیفی شامل اساتید دانشگاه و صاحب‌نظران حوزه‌ی کسب و کار ورزشی بودند. رشته‌ی تحصیلی و داشتن تألیفات علمی مرتبط با موضوع، دارا بودن سمت‌های مدیریتی و تجارب اجرایی در حوزه‌ی کارافرینی و کسب و کار ورزشی معیارهای انتخاب این افراد بود. در بخش کمی مدیران و کارکنان باشگاه ورزشی، مدیران و کارکنان کسب و کارهای ورزشی، مدیران رده‌ی بالای وزارت ورزش و جوانان، دانشجویان دکترا رشته‌ی بازاریابی ورزشی و مشتریانی بودند  که خدماتی ورزشی به آن‌ها ارائه می­‌شود، تعداد آنان 360 نفر بود.  ابزار پژوهش شامل مصاحبه‌های نیمه ساختارمند و پرسش‌نامه‌ی محقق ساخته­‌ای بود که با توجه به کدهای استخراج شده در قسمت کیفی، طراحی گردید. تجزیه و تحلیل قسمت کیفی با نرم افزار Maxqda، همچنین تجزیه و تحلیل قسمت کمی با نرم افزار مدل معادلات‌­ساختاری AMOS انجام گرفت. نتایج مربوطه به راهبردهای مؤثر بر نوآوری راهبردی در کسب­‌و­کار ورزشی نشان داده شده است که شامل، 5 مفهوم و 18 کدنهایی شناسایی و مورد تایید قرار گرفته‌اند. در نهایت نتایج مدل به لحاظ اعتبار یابی نیز تایید گردید نتایج این تحقیق نشان داد عواملی مانند خط مشی کارآفرینانه در کنار وجود فرصت­های نوآورانه و در نتیجه توانایی در ارائه‌ی ایده­‌های نوآورانه، در کنار وجود زیرساخت­‌های نوآوری، وجود فرهنگ نوآوارنه در جامعه، قوانین و سایر عوامل محیطی بتواند زمینه را برای حرکت کسب و کارهای ورزشی به سمت و سوی نوآوری استراتژیک فراهم کند.

کلیدواژه‌ها

عنوان مقاله [English]

Identifying and Validating Strategies Affecting Strategic Innovation in Sports Businesses

نویسندگان [English]

  • Shirin Agha Mohammadi 1
  • Esfandyar khosravizadeh 2
  • Zainad Mandalizadah 3
1 PhD Student, Department of Sports Management, Borujerd Branch, Islamic Azad University, Borujerd, Iran.
2 Associate Professor, Department of Sports Management, Arak University, Arak, Iran.
3 Assistant Professor, Department of Sports Management, Arak University, Arak, Iran.
چکیده [English]

The purpose of this study was to identify and validate strategies affecting strategic innovation in sports businesses. The research method was mixed in terms of data collection which was qualitative-quantitative. The statistical population in the qualitative section included university professors and experts in the field of sports business. The field of study and having scientific papers related to the subject, having managerial positions and executive experiences in the field of entrepreneurship and sports business were the criteria for selection of the 360 participants that consisted of a small number of sports club managers and staff, sports business managers and staff, senior managers from the Ministry of Sports and Youth, PhD students in sports marketing, and sports service clients. The research tools included semi-structured interviews and a researcher-made questionnaire that was designed according to the extracted codes in the qualitative part of the study. Qualitative analysis was performed with Maxqda software and quantitative analysis was performed with AMOS structural equation modeling software. The findings related to the strategies affecting strategic innovation in the sports business consisted of 5 concepts and 18 codons identified and approved. Finally, the results of the model were confirmed in terms of validation. Society, laws and other environmental factors can pave the way for sports businesses to move towards strategic innovation. 

کلیدواژه‌ها [English]

  • Validation
  • Technology operations
  • Technology infrastructure
  • Organizational innovation
  • Sports departments

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فصلنامه علمی کارافن
دوره 20، شماره 2
علوم انسانی
شهریور 1402
صفحه 393-409

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  • تاریخ دریافت: 28 خرداد 1400
  • تاریخ بازنگری: 15 مرداد 1400
  • تاریخ پذیرش: 27 شهریور 1400

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