نقش میانجی نوآوری بر تأثیر بازارگرایی بر عملکرد باشگاه‌های خصوصی

نوع مقاله : مقاله پژوهشی (کاربردی)

نویسندگان

1 استادیار، دپارتمان تربیت بدنی و علوم ورزشی، دانشکده فنی و حرفه ای محمود آباد، دانشگاه فنی و حرفه ای، مازندران، ایران.

2 دکتری مدیریت ورزشی، دپارتمان تربیت بدنی و علوم ورزشی، دانشگاه مازندران، مازندران، ایران.

چکیده

هدف از انجام این پژوهش، تبیین مدل تأثیر بازارگرایی بر عملکرد باشگاه با تأکید بر نقش میانجی نوآوری فناورانه و نوآوری مدیریت بود. این پژوهش توصیفی- همبستگی است. جامعه آماری پژوهش شامل اعضای کادر فنی ثابت در باشگاه‌های خصوصی رشته‌های رزمی مرد استان مازندران که تعداد آنها 142 نفر می‌باشد. براساس فرمول کوکران و به روش نمونه‌گیری تصادفی ساده، 104 نفر به عنوان نمونه آماری انتخاب شدند. پرسشنامه‌های بازارگرایی، نوآوری سازمانی، نوآوری فناورانه و عملکرد استفاده شد. روایی توسط 12 نفر اساتید مدیریت ورزشی تأیید شد و پایایی آنها از طریق آلفای کرونباخ ارزیابی شد. برای تجزیه و تحلیل داده‌ها از آمار توصیفی (میانگین و انحراف استاندارد، فراوانی و درصد) و آمار استنباطی (ضریب همبستگی پیرسون و مدل‌یابی معادلات ساختاری) در قالب نرم‌افزارهای SPSS24 و AMOS24 استفاده شد. یافته‌ها نشان داد که بازارگرایی دارای اثر مثبت و معناداری بر عملکرد باشگاه از طریق نوآوری مدیریت و نوآوری فناورانه می‌باشد. بنابراین، پیشنهاد می‌شود که مدیران باشگاه‌ها بازارگرایی، نوآوری مدیریت و نوآوری فناورانه را برای بهبود عملکرد خود در نظر بگیرند.

کلیدواژه‌ها

عنوان مقاله [English]

The mediating role of innovation on the impact of market orientation on the performance of private clubs

نویسندگان [English]

  • Seyed Hossein َAlavi 1
  • Forogh Mohmmadi 2
  • Abolfazl Darvishi 2
  • Nariman Rahmani 2
1 Assistant Professor, Department of Physical Education and Sport Sciences ,Mahmoudabad Branch, Technical and Vocational University (TVU), Mazandaran, Iran.
2 PhD in Sport Management ,Department of Physical Education and Sport Sciences , Mazandaran University, Mazandaran, Iran.
چکیده [English]

The purpose of this study was to explain the effect of market orientation on the performance of private clubs with an emphasis on the mediating role of technology innovation and management innovation. This was a descriptive-correlative study. The statistical population of the study included the members of the technical staff of the private martial arts clubs of Mazandran Province (142 in total). Based on the Cochran formula and simple random sampling method, 104 subjects were selected as the statistical sample. Market orientation, organizational innovation, technological innovation and performance questionnaires were used. Validity was confirmed by 12 sports management professors and their reliability was assessed through Cronbach's alpha. For data analysis, descriptive statistics (mean and standard deviation, frequency and percent), and inferential statistics (Pearson’s correlation coefficient and structural equation modeling) were used in SPSS24 and AMOS24 software. The findings illustrated that market orientation had a positive and significant effect on the performance of the club through innovation management and technological innovation. Therefore, it is recommended that private club managers consider market orientation, management innovation, and technological innovation to improve their performance.

کلیدواژه‌ها [English]

  • Market orientation
  • Performance
  • Technological innovation
  • Management innovation

مراجع

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فصلنامه علمی کارافن
دوره 17، شماره 3 - شماره پیاپی 49
مدیریت و کارآفرینی
آذر 1399
صفحه 195-210

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  • تاریخ دریافت: 29 اردیبهشت 1399
  • تاریخ بازنگری: 15 آذر 1399
  • تاریخ پذیرش: 17 آذر 1399

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