New product development is a key driving force to achieve competitive advantage and respond to customers' diversification, that's why many researchers are trying to find the factors that lead to the success of new product development.

Due to the importance of new product development, this research was conducted with the aim of identifying the drivers that affect the success of product development in line with sustainable business in Iran's paper and cardboard industry. In this way, by conducting in-depth interviews with experts and theme analysis, 6 main components and 31 sub-components of product development success are identified from the perspective of resilient business, and then by using confirmatory factor analysis and PLS software, these factors are identified in the paper and cardboard industry. Iran was evaluated and finalized.

Finally, the effectiveness and effectiveness of the factors were evaluated using the Fuzzy Dimetal technique. The results of Fuzzy Dimetal show the effectiveness (cause) of the criteria of "product factors", "macro environmental factors" and "communication factors" and the effectiveness (disability) of the criteria of "management factors", "commercialization and market factors", and "factors It is "organizational".