نوع مقاله : مقاله پژوهشی (کاربردی)
نویسندگان
1 دانشجوی دکتری گروه مدیریت بازرگانی، واحد قزوین، دانشگاه آزاد اسلامی، قزوین، ایران
2 استاد گروه مدیریت، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران
3 استادیار گروه مدیریت بازرگانی، واحد قزوین، دانشگاه آزاد اسلامی، قزوین، ایران
چکیده
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
This paper proposes a development-applied model to increase the market share of Bahman Group by collecting data of combined research method (qualitative-quantitative) from an ontological point of view. In the qualitative step, the discussion method and then content evaluation using MAX-QDA software and for the quantitative step, the descriptive-survey process with structural equation modeling using SPSS & SMART-PLS software has been used. In the first stage, the studied group was the greats of the automotive industry in 1398, and in the second stage, all the managers and buyers of the market area (especially the top marketing managers of the automotive industry). According to the report, the second group was unlimited and the sample size was selected using the Krejcie - Morgan table, 384 people by simple random sampling. Research variables include facilitator strategies, peripheral metrics, organizational capabilities, market share, deterrent metrics of the automotive company, outcomes, improvement of organizational performance, and quality of C. The results of the study indicate the positive performance of these variables on market share and also reveal the mediation of facilitator strategies in the relationship between effective metrics on market share with outcomes and improve organizational performance.
کلیدواژه‌ها [English]
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