فصلنامه علمی کارافن

فصلنامه علمی کارافن

تعیین راهبردهای توسعۀ گردشگری پایدار روستایی بر اساس ماتریس ترکیبی SWOT-QSPM (مطالعۀ موردی: روستای دشتک شهرستان مرودشت)

نوع مقاله : مقاله پژوهشی (کاربردی)

نویسنده
عضوهیات علمی، گروه معماری و شهرسازی، دانشگاه فنی و حرفه‌ای، تهران، ایران.
چکیده
بسیاری از برنامه‌ریزان از صنعت گردشگری به عنوان رکن اصلی توسعۀ پایدار یاد می‌کنند. توسعۀ گردشگری پایدار روستایی ضمن کمک به درآمد و معیشت مردم روستا از جاذبه‌های منحصربه‌فرد طبیعی و فرهنگ بومی روستا حفاظت می‌کند. روستای دشتک از توابع بخش درودزن شهرستان مرودشت به دلیل واقع شدن در دل کوه، همچنین برخورداری از آب و هوای مناسب و.... می‌تواند محیط مناسبی برای گذران اوقات فراغت گردشگران به حساب آید. در این پژوهش تلاش شده‌است که با استفاده از روش توصیفی-تحلیلی و با تکیه بر مطالعات کتابخانه‌ای و میدانی، به شناسایی جاذبه‌های گردشگری روستای دشتک و ارائه راهبردهایی در جهت توسعه گردشگری پایدارروستا پرداخته شود. تحلیل داده‌ها بر اساس مدل ترکیبی از ماتریس SWOT و ماتریس کمی برنامه‌ریزی استراتژیک QSPM می‌باشد. یافته‌های پژوهش حاکی از آن است که بافت پلکانی روستا، باغ‌ها و آداب و رسوم محلی و آثار تاریخی، از جمله جاذبه‌های گردشگری روستای دشتک می‌باشند که می‌توانند صنعت گردشگری در این روستا را احیا کنند. بزرگترین مانع در راه رسیدن به این هدف، مدیریت غیر‌تخصصی و ناکارآمد، ضعف زیرساخت‌ها و کمبود آگاهی‌های مردم در این زمینه است.  نتایج به‌دست آمده از ماتریس داخلی-خارجی نشان می‌دهد که راهبرد مناسب برای توسعۀ گردشگری پایدارروستای دشتک در موقعیت بازنگری-محافظه کارانه قرار دارد، راهبردی که به دنبال کاستن از نقاط ضعف، بابهره‌گیری از فرصت‌های موجود می‌باشد. راهبردهای ارایه‌شده به‌وسیله ماتریس QSPM، اولویت‌بندی شدند. با توجه به نتیجه ماتریس، راهبرد استفاده از بودجه‌های تخصیص‌یافته در جهت ایجاد زیر‌ساخت‌ها و تجهیزات مناسب گردشگری، از اولویت بالایی برخوردار است.
کلیدواژه‌ها
موضوعات

عنوان مقاله English

Determining Strategies for the Development of Sustainable Rural Tourism based on the SWOT-QSPM Composite Matrix

نویسنده English

Farkhondeh Rafiee
Faculty Member, Department of Architecture and Urban Planning, Technical and Vocational University (TVU), Tehran, Iran.
چکیده English

Many development planners cite the tourism industry as a major componenet of sustainable development. The development of sustainable rural tourism, while helping the income and livelihood of the villagers, protects the unique natural attractions and indigenous culture of the village. Dashtak village is part of the Drudzen district of Marvdasht city and due to its location in the heart of the mountains as well as having a suitable climate can be a unique environment for leisure time of tourists. In this study, using descriptive-analytical method and relying on library and field studies, the tourist attractions of Dashtak village were identified and strategies for the development of sustainable rural tourism were provided. Data analysis was based on a combined model of SWOT matrix and QSPM strategic planning quantitative matrix. The findings of the study indicated that the staircase texture of the village and its numerous gardens and local customs and monuments are among the tourist attractions of Dashtak village which can revitalize the tourism industry in this village. The greatest obstacle to achieving this goal is inadequate and inefficient management, weak infrastructure and lack of public awareness, and, according to the analysis, conservative strategies should be given priority in tourism development programmes of this village; strategies that attempt to reduce weaknesses by taking advantage of existing opportunities. The strategies presented were prioritized by the QSPM matrix. According to the findings, the strategy of using allocated budgets to create appropriate tourism infrastructure and equipment due to the existence of tourism potential had high priority.

کلیدواژه‌ها English

Rural Tourism
Dashtak Village
Sustainable Rural Tourism
SWOT
QSPM Model
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دوره 20، شماره 4 - شماره پیاپی 65
هنر و معماری / کشاورزی
زمستان 1402
صفحه 195-214

  • تاریخ دریافت 14 اسفند 1401
  • تاریخ بازنگری 03 خرداد 1402
  • تاریخ پذیرش 27 خرداد 1402