Karafan Journal

Karafan Journal

Investigating Sports Tourism Index on the Economy of Sports Tourism in Gilan Province with the Mediating Role of Security

Document Type : Original Article

Authors
Fateme Sabah 1
Morteza Dousti 2
Seyed Mohammad Hossein Razavi 3
Farzan Farzam 2
1 PhD Student of Sport Management, University of Mazandaran, Babolsar, Iran.
2 Associate Professor of Sports Management, University of Mazandaran, Babolsar, Iran.
3 Professor of Sports Management, University of Mazandaran, Babolsar, Iran.
10.48301/kssa.2023.393945.2521
Abstract
The sports tourism has had a positive impact on the economy of countries, and this has caused this part of the tourism industry to be noticed. The purpose of this research was to investigate the impact of sports tourism on the sports economy of Gilan Province with the mediating role of security. The statistical population of this research included professors of sports management, experts of the tourism department of the Tourism and Cultural Heritage Organization, physical training experts of the General Directorate of Sports and Youth of Gilan Province, and experts of the tourism department of travel agencies, as well as the heads of active sports teams of Gilan Province, totaling 217 people. The samples related to this research were identified through purposeful and complete sampling (community equal to the sample). To collect data, the economic effect of tourism questionnaire by Javid et al. (2014) and the researcher-made questionnaire of security derived from the questionnaire of Movidfar et al. were used. Structural equation modeling and "SmartPLS.3" software were used to analyze the research data. The results showed that sports tourism has a direct impact on the economy while visiting sports tourism has a direct impact on security. In addition, security has a direct impact on economic effects. As a result, a region is introduced as a safe destination for tourism, which improves the economic conditions of the society.
Keywords
Sports Tourism
Marketing
Security
Economic Effects
Subjects
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Karafan Journal
Volume 21, Issue 2
Humanities
Summer 2024
Pages 557-575

  • Receive Date 30 April 2023
  • Revise Date 15 August 2023
  • Accept Date 30 August 2023