Today due to the rapid rise of competition and the complexity of the information age organizations need to train skills that can advance with the science of day Some of these important and effective skills are creativity innovation and entrepreneurship On the other hand Internet has quickly become a widespread media and its interactive nature has led entrepreneurship to be very effective Digital entrepreneurship is one of the newest concepts in field of information and communication technology which is born and grows as a factor in the business environment based on the digital world Digital entrepreneurship is the setting up a kind of business in which the IT tools play the role of the main actors One of the most successful businesses in the field of digital entrepreneurship is Amazon It is recognized as the worlds largest online bookstore One of the reasons why Amazon is successful in digital entrepreneurship is to use a powerful strategy In this paper first the concepts of entrepreneurship and digital entrepreneurship are examined and then discussed about the Amazon business model On this basis the Amazon strategy can be unique This unique strategy focuses on pricing product selection and supply chain that benefits from emerging ecosystems Finally Amazons main reasons for success and digital entrepreneurship criteria are discussed at the companys website
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