Factors Affecting the Foreign Employer Brand of the Ministry of Sports and Youth of Iran from the Perspective of Physical Education Students

Jomeh Pour, Shahrbanoo; Khabiri, Mohammad; Sajjadi, Nasrollah; Jalali Farahani, Majid

doi:10.48301/kssa.2021.128441

Factors Affecting the Foreign Employer Brand of the Ministry of Sports and Youth of Iran from the Perspective of Physical Education Students

Document Type : Original Article

Authors

Shahrbanoo Jomeh Pour ¹

Mohammad Khabiri ²

Nasrollah Sajjadi ²

Majid Jalali Farahani ²

¹ Faculty Member, Department of Physical Education and Sport Science, Technical and Vocational University (TVU), Tehran, Iran.

² Associate Professor, Department of Sports Management, Faculty of Physical Education and Sport Science, University of Tehran, Tehran, Iran.

10.48301/kssa.2021.128441

Abstract

The present study was aimed at investigating factors affecting the employer brand of the Ministry of Sports and Youth of Iran from an external perspective (potential employees - students of physical education). This research was based on developmental results and descriptive purpose method. The statistical population included all physical education students. The non-probability sampling method was available based on Morgan Table. 246 people were selected. The data collection tool used was the standard Webing questionnaire. The internal consistency of the questions was then examined and confirmed by Cronbach's alpha test. Confirmatory factor analysis indices of first-order and second-order structures were used to analyze the research findings. Effective variables of the foreign employer brand of this research such as the nine elements of organizational brand, social adjustment, expression of values, work-life balance, flexibility, soft skills materialism, public appeal, willingness to work at Ministry of Sports and Youth of Iran and its image were examined. At a level of 95%, the brand of the Ministry of Sports and Youth of Iran can be considered effective. In addition, it was found that the social adjustment factor had the largest share of explanation of the relevant factor in this study.

Keywords

Employer brand

Work-life balance

Public relations

Organizational elements

Ministry of Sports and Youth

20.1001.1.23829796.1400.18.2.9.0

Subjects

Sports management

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