طراحی مدل برنامه‌ریزی استراتژیک به کمک روش سوات مطالعه موردی: شرکت کیهان‌صنعت قائم

نوع مقاله : مقاله پژوهشی (کاربردی)

نویسندگان

1 عضو هیات علمی، گروه مهندسی کشاورزی، دانشگاه فنی و حرفه ای، تهران، ایران.

2 استادیار، گروه مهندسی بیوسیستم، دانشکده کشاورزی، دانشگاه فردوسی مشهد، مشهد، ایران .

10.48301/kssa.2021.128446

چکیده

هدف از انجام این پژوهش، طراحی و تدوین استراتژی شرکت کیهان‌صنعت قائم است. برای تدوین استراتژی این شرکت، از چارچوب جامع تدوین استراتژی استفاده شده است. جامعه آماری این تحقیق؛ شامل هیئت‌مدیره، مدیران و کارشناسان شرکت کیهان‌صنعت قائم می‌باشد. در این تحقیق، ابتدا بیانیه ماموریت شرکت کیهان‌صنعت قائم تعیین گردیده و سپس با استفاده از آمار توصیفی و ابزارهایی همچون ماتریس ارزیابی عوامل داخلی و خارجی، ماتریس سوات (SWOT) و ماتریس برنامه‌ریزی استراتژیک کمی (QSPM) تجزیه‌وتحلیل شد. در مرحله تطبیق و مقایسه، استراتژی‌های چهارگانه (تهاجمی، محافظه کارانه، رقابتی و تدافعی) شناسایی گردید و با توجه به ماتریس داخلی و خارجی، استراتژی‌های تهاجمی انتخاب شد. استراتژی‌های انتخاب‌شده با استفاده از ماتریس QSPM اولویت‌بندی و بهترین استراتژی مشخص گردید که عبارت است از: استراتژی توسعه بازار و محصول و افزایش ظرفیت خطوط تولیدی دیزل و پرکینز.   

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

A Knowledge-Based SWOT-Analysis System as an Instrument for Strategic Planning- Case Study of Keyhan Sanat Ghaem Company

نویسندگان [English]

  • Reza Baghbani 1
  • Rasool Khodabakhshian Kargar 2
1 Faculty member, Department of Agricultural Engineering, Technical and Vocational University (TVU), Tehran, Iran.
2 Assistant Professor, Department of Biosystems Engineering, Faculty of Agriculture, Ferdowsi University of Mashhad, Mashhad. Iran.
چکیده [English]

The purpose of this research was to design and formulate the strategy of Kayhan Sanat Ghaem Company. A comprehensive strategy formulation framework was used to formulate the company's strategy. The statistical population of this research included the board of directors, managers and experts of Kayhan Sanat Ghaem Company. In this research, first, the mission statement of Kayhan Sanat Ghaem Company was determined and then analyzed using descriptive statistics and tools such as internal and external factor evaluation matrix, SWOT matrix (SWOT) and quantitative strategic planning matrix (QSPM). In the adaptation and comparison phase, four strategies (offensive, conservative, competitive and defensive) were identified and according to the internal and external matrix, offensive strategies were selected. The selected strategies were identified using the QSPM matrix and the best strategies identified were market and product development strategy and increasing the capacity of diesel and Perkins production lines.

کلیدواژه‌ها [English]

  • Strategic planning
  • Keyhan Sanat Ghaem Company
  • SWOT Matrix
  • Quantitative strategic planning matrix

مراجع

 
Ali Ahmadi, A., Fathullah, M., & Tajuddin, I. (2019). A Comprehensive Approach to Strategic Management with a Methodological Approach (Theories, Paradigms, Schools, Approaches, Methodology and Models, Techniques and Tools of Prescriptive Paradigm) (17 ed.). Tolid Danesh. https://www.gisoom.com/book/11550787/
Amini, M-T., & Samavatian, A. (2011). Designing Strategy with SWOT Matrix Method: Case Study of Farapeyvand Company. Management and Development Process, 23(2), 61-80. http://jmdp.ir/article-1-13-en.html http://jmdp.ir/article-1-13-en.pdf
Arabi, S. M., & Khodadadi, A. (2017). Strategic planning guide (step by step) (2 ed.). Sama Management Research Institute, Cultural Research Office. https://www.gisoom.co m/book/11370208
David Hanger, J., & Willen, T. (2018). Fundamentals of strategic management (7 ed.). Cultural Research Office. https://www.gisoom.com/book/11442914/
David, M. E., David, F. R., & David, F. R. (2017). The quantitative strategic planning matrix: a new marketing tool. Journal of Strategic Marketing, 25(4), 342-352. https://doi.or g/10.1080/0965254X.2016.1148763
Engau, C., & Hoffmann, V. H. (2011). Strategizing in an Unpredictable Climate: Exploring Corporate Strategies to Cope with Regulatory Uncertainty. Long Range Planning, 44(1), 42-63. https://doi.org/10.1016/j.lrp.2010.11.003
Ghaem, K. S. (2017). History. Ghaem. https://www.ksgco.com/aboutus/
Ghosiyan, A., Ebadi, M., & Shojazadeh, A. (2015). The quantitative strategic planning matrix (QSPM) applied to sport in West Azerbaijan province. International Journal of Sport Studies, 5(1), 124-128. https://www.cabdirect.org/cabdirect/abstract/2015312 2774
Hashemi, N., & Ghaffary, G. (2017). A Proposed Sustainable Rural Development Index (SRDI): Lessons from Hajij village, Iran. Tourism Management, 59, 130-138. https://doi.org/10. 1016/j.tourman.2016.07.021
Karppi, I., Kokkonen, M., & Lähteenmäki-Smith, K. (2001). SWOT Analysis as a Basis for Regional Strategies. https://www.researchgate.net/publication/255610922_SWOT _Analysis_as_a_Basis_for_Regional_Strategies
Lashkar Blooki, M. (2019). Strategy Implementation: Step-by-Step Guide to Strategy Implementation in Action (5 ed.). https://shop.shanbemag.com/wp-content/uploads/ 2020/01/jarisazi_sample. pdf
Lashkarbloki, M., Khodadad Hosseini, S. H., Hosseini, S. M., & Hamidizadeh, M. R. (2012). Designing a Sustainable Strategy Process Model Using a Combined Approach. Strategic Management Thought, 6(2), 121-151. https://civilica.com/doc/834817/
Maleki, M., Mohaghar, F., & Karimi Dastjerdi, D. (2010). Using the Analytic Network Process (ANP) in SWOT for Determining and Evaluating the Organizational Strategies. Organizational Culture Management, 8(21), 175-159. https://jomc.ut.ac.ir/article_2401 5_d9ec39edbae4ee7bc5e2bd15fb2784ab.pdf
Maroofi Naghadehi, F. (2003). Strategy application management. University of Kurdistan. https://research.uok.ac.ir/~fmaroofi/ViewResearch.aspx?ResearcherID=27113
Mirzakhani, M., Parsaamal, E., & Golzar, A. (2014). Strategy formulation with SWOT matrix: A case study of an Iranian company. Global Business and Management Research, 6(2), 150-168. http://www.gbmrjournal.com/pdf/vol.%206%20no.%202/V6N2-6.pdf
Mohaghar, A., Bazazzadeh, S., & Eghbal, R. (2017). Identification and Prioritization of Effective Factors on Online Advertising in Iran's Market by Use of Fuzzy MADM Technics (Case Study: Clothing Industry). Modern Researches in Decision Making 2(1), 149-178. https://journal.saim.ir/article_25145.html
Párraga, M. M., Gonzalez-Cancelas, N., & Soler-Flores, F. (2014). DELPHI- SWOT Tools Used in Strategic Planning of the Port of Manta. Procedia - Social and Behavioral Sciences, 162, 129-138. https://doi.org/10.1016/j.sbspro.2014.12.193
Pazouki, M., Jozi, S., & Ziari, Y. (2017). Strategic management in urban environment using SWOT and QSPM model. Global Journal of Environmental Science and Management, 3(2), 207-216. https://doi.org/10.22034/gjesm.2017.03.02.009
Rashidi, A. (2000). Analytical Approach to Strategic Planning, External Environment Assessment. Method Monthly, 59.
Rezazadeh, S., Jahani, A., Makhdoum, M., & Meigooni, H. G. (2017). Evaluation of the strategic factors of the management of protected areas using SWOT analysis—Case study: Bashgol Protected Area-Qazvin Province. Open Journal of Ecology, 7(01), 55-68. https://doi.org/10.4236/oje.2017.71005
Safaei Ghadikolaei, A-H., Tabibi, M., & Hajiabadi, F. (2013). Presenting a fuzzy ANP- DEMATEL approach to prioritizing green supplier performance evaluation criteria: Iran Heavy Diesel Company. Management Research in Iran, 17(3), 129-149. https://mri.modares.ac.ir/article _162_a1366432e10f92384a87f50807787e6c.pdf
Seyyedi, S. H., Amiri, M., & Yousefi Hanoomarvar, A. (2016). Designing a framework for determining the optimal strategy combination on SWOT analysis by fuzzy net present value and game theory. Industrial Management Journal, 8(3), 405-422. https://doi.org/10.22059/imj.2016.61713
Shahriari, S., Razavi, R., & Asgharizadeh, E. A. (2013). Fuzzy Data Envelopment Analysis and a New Approach FIEP / AHP for Full Ranking of Decision Making Units: A Case Study of Humanities Faculty of Tehran University. Industrial Management Journal, 5(1), 21-42. https://doi.org/10.22059/imj.2013.35681
Walukow, M. I., & Pangemanan, S. A. (2015). Developing Competitive Strategic Model Using Quantitative Strategic Planning Matrix (QSPM) Approach for Handicrafts Ceramic Industry in Pulutan, Minahasa Regency. Procedia - Social and Behavioral Sciences, 211, 688-695. https://doi.org/10.1016/j.sbspro.2015.11.104
Wang, X. P., Zhang, J., & Yang, T. (2014). Hybrid SWOT Approach for Strategic Planning and Formulation in China Worldwide Express Mail Service. Journal of Applied Research and Technology, 12(2), 230-238. https://doi.org/10.1016/S1665-6423(14) 72339-9
فصلنامه علمی کارافن
دوره 19، ویژه نامه
علوم انسانی
مرداد 1401
صفحه 441-461

فایل ها

سابقه مقاله

  • تاریخ دریافت: 13 آبان 1399
  • تاریخ بازنگری: 24 دی 1399
  • تاریخ پذیرش: 28 بهمن 1399

هم رسانی

ارجاع به این مقاله

آمار